How we took a beauty brand from start-up to £403,309.16 in just 90 days.

  • £403,309.16
  • 18,651 Purchases
  • 3.37 ROAS
  • One happy client

Book a call with one of our Ad Experts today

Matthew Sheedy

Account Manager

Who are we?

We’re a team of experienced, passionate advertising specialists. An in-house team of enthusiastic Facebook Specialists, Account Managers, Copywriters and Content Creators; together we provide an unbeatable service that betters your sales and sky rockets your ROI.

Our specialism is supporting eCommerce brands in scaling their paid advertisement strategies by taking away all the hard work. Our process is to do the hands-on work for our clients and to let them continue doing what they do best – running their business.

A results driven agency; we never tie you into a long term contract. We’re so confident in the results we can deliver, we know you’ll stay for the long run. Whether you’ve tried Facebook advertising before and had no luck or you’re struggling to know how to scale your account, you’ve come to the right place.

Added Value

Gather Great Data

Insightful Analytics

Increase Sales & Revenue

With intricate and exact targeting, Facebook advertising allows you to put the right message in front of the right customers.

Working with us is like hiring a team of experts inside your own business. Our specialist teams works with you, not on behalf of you.

Facebook advertising allows you to gather data about your customers that you won’t find on any other platform.

With Facebook’s in-depth analytics dashboard, there’s no need to guess how your ads are performing. With 100s of metrics to assess, you can gain a full understanding of what works for your business.

eCommerce Beauty Brand Case Study

We know our results speak for themselves and this case study is a perfect example of what we do day in, day out.

We’ve proved before that increasing clients’ sales by over 9,000% in 15 days is all in a days’ work for us but this time, we’ve gone one step further.

Introducing to you the beauty brand we helped achieve £403,309.16 in sales and 19,000 orders in just 60 days of running ads!

This brand came to us in January with big goals and a solid plan to go alongside them. They needed help elevating their brand to the next level and decided we were the right people to help with that.

How Did We Do It?


✓ Amazing products

✓ Products made and shipped to a UK fulfilment centre.

✓ A solid supply chain to cope with instant demand.

✓ Ad budget for growth.

✓ Content marketing plan (backed up with our in-house team)

Whilst this was all fantastic, we gave them a list that they’d need to get ticked off before we could even look into driving any paid advertising.

✓ Shopify store built with custom content

✓ Back end sales system

✓ Email automation

✓ SMS automation

✓ A list of apps to apply and optimise

✓ Product page optimisation

✓ Customer service team

✓ Much more

We worked together over the next 8 weeks to ensure that all of the above was working seamlessly. We launched on the final day in March, achieving sales from day one.

Moving into April, we knew that we had great chance of a big month.Whilst others would have gone full steam ahead straight away, we wanted to make sure that the supply chain was as good as we all thought. Let’s make sure we can’t break the system.

We averaged around £300-£500 sales per day for the majority of April.


Otherwise, keep on reading!

✓ Delivery is fine and on time

✓ Products & packaging arrives in perfect condition

✓ Customers love the product (feedback is key)

✓ Reviews are all positive

✓ We can replenish stock as quickly as anticipated

✓ We found winning audiences

✓ The content we generated was hitting home

With all of the above ticked off we went big for payday week and it went like this:


Here's a list of requirements we want to see before we scale:

Otherwise, keep on reading!

A massive £16,124.23 in the last 4 days of the month alone. Taking us to a huge £23,874.96 for our first full month. We spent £7,045.24 on paid advertising to return £23,874.96. A ROAS (return on ad spend) of 3.19.

The client simply could not believe the returns and profit made in just the first month. We gained 1038 new customers that month and immediately began to work on the retention side of the business.

We don’t just specialise in bringing in new business, we make sure we always work on raising the AOV (average order value) and LTV (lifetime value) of customers for our clients too!Knowing what we now knew, it was time to scale in May.

We worked out the logistics with the client: how much we can scale by without running out of stock or breaking the system. We wanted to make sure we could keep up the momentum gained. Plans had been put in place with the supplier, fulfilment centre, customer service team and of course, us.We know from experience scaling too fast too soon can break a business, so we all made sure that was not going to happen!

Now we get to the good part, here’s what May looked like:

£7,045.24 Spend = £23,874.96 Return

This being the clients second ever month...

We spent £102,849.76 on ads and returned £379.324.24 in sales giving the client a ROAS (return on ad spend) for the month of 3.45.

Yes, we managed to increase the ROAS whilst scaling the ads, something that is notoriously difficult in this industry. We grew a huge 1,489% month on month.We managed to generate 17,958 sales for May alone, up 1,630% compared to April.

This brand now has a huge customer base considering they’ve only been around for a few months now. The profit for this client was beyond what they expected to generate in their first 6-12 months of business. We managed to surpass their wildest expectations in just 90 days.

If you think this is crazy, imagine the numbers we will be doing by the time Q4 comes around?


We brought in £379,324.24 in sales over the full month!

Hear what some other eCommerce clients had to say...


How we took one of our brands from £20K per month to generating £171,284.49 in 15 days

  • £171,284.49
  • 9,283 Purchases
  • 5.46 ROAS
  • 9,446% Growth

Book a call with one of our Ad Experts today

Matthew Sheedy

Account Manager

within just a few months of working with us!

eCommerce Brand Case Study

When this brand came to us, their record month for sales had been no more than 20k. They had been averaging around 2,000 sales per month and had tried multiple avenues to break down that barrier.

They had a solid customer base, great content, they worked hard on products but they were just missing a solid, consistent sales source. Something that will generate them sales consistently.

The main aim they had was to scale. We built them a full funnel; concentrating on bringing in new customers daily. However, where most only focus on bringing in new customers, we had a strong focus on retention. Ensuring the funnel we built raised AOV and LTV of the current customer base in the process.

£31K Ad Spend = £169K In Sales


Within a couple of months of running our proven funnel, working on & optimising all stages, the brand's sales grew by 9.449%. Bringing in over 9,000 sales in 15 days. Generating £171,284.49 in the process.

Not just beating their current record but smashing it.We helped generate close to their usual yearly sales, in less than one month. By working closely together we’ve managed to take this brand to new heights that put them years ahead of schedule. Crushing down boundaries they didn’t think were possible to hit.

Imagine what they will do by then end of the month?


How we helped this client scale 16,468 eCommerce Sales in Seven Months from Facebook Ads

  • £110K Spend
  • £574,325.12 Revenue
  • Over £450k Profit
  • 16,468 Purchases
  • 5.19 ROAS
  • Oct 19 - May 20 Time Frame

Book a call with one of our Ad Experts today

Matthew Sheedy

Account Manager

Case Study for Write From The Heart

Write From The Heart Keepsakes are a UK direct to consumer brand. They provide the perfect gifts for loved ones, old and young. They also have the ability to customise any item.

Kirsty approached us mid-way through last year when she was struggling to get Facebook ads working for her business. She believed the market was too competitive and wouldn’t work. We knew we could prove her otherwise.

Want to see the full case study with all the results and details on funnel we built for WFTH?Download a copy of the full case study below.

Fill in your details for receiving the case study

This particular eCommerce client works within a nice sector and was struggling to return a positive ROI on Facebook advertising for their online store sales. So, they approached Social Nucleus to help fix their Facebook Ads and build a completely new ad funnel that could generate consistent sales and much larger ROI from their campaigns.

£110K Ad Spend = £574K In Sales


Client Facebook Ad Results

Here's an inside view to the back-end of some of our Facebook Ad Results generated for eCommerce clients. Get an idea of what we can achieve for you!


Client Store Sales Results

Scroll for some of our best results generated for some of our eCommerce clients!


More Client Facebook Ad Results

Here's an inside view to the back-end of some of our Facebook Ad Results generated for eCommerce clients. Get an idea of what we can achieve for you!


"We came to Social Nucleus asking them to get us more leads for our business. Not only did they really listen to what we wanted, but the results have been amazing."

- SO Finance Owner

"They have generated hundreds of quality leads and got us the same if not more in sales. Couldn't be happier with the service they provide."

- SO Finance Head Trader

Looking to generate more sales and increase revenue for your eCommerce business?

Book in a call today with one of our team and let's discuss what we can do for you through the help of a powerful funnel and ad strategy.

We can run through your current account, provide a full audit and discuss a strategy that will turn your ad spend into sales.

Simply fill in your details using the form and find a suitable time and date to speak with our account manager Matt and let's scale your business!

Ready to scale your businesses sales? Book in a call today with one of our experts

Matthew Sheedy

Account Manager

Book in your free call now with one of our Ad Experts

per month ad spend



customer satisfaction


Stick with us and we can 10x your business


© 2020 Social Nucleus

Bury Office Space, Office 5,

Cobden Street, Bury, BL9 6AW